Advertising with GunStuff® TV

This page outlines the graphic specifications, conventions, and requirements for manufacturers and vendors partnering with GunStuff TV (focussing on email blast opportunities).

Using GunStuff® TV logos

If you wish to use our logos in your materials: We provide official samples, multiple sizes, and versions optimized for dark or light backgrounds on a dedicated page. Please refer to this page for all logo files, usage examples, and guidelines.

Official GunStuff TV Logos →

For our retail email blast (for show appearances)

As a financial sponsor of our weekly live show (taped Thursdays at 2pm ET and streamed on Facebook, Rumble, and X), you receive prominent promotion in our retail email blast sent to our top ~400,000 subscribers the day before your appearance.

This high-engagement “hot” list has a ~60% open rate, and viewers eagerly check who’s appearing each week. We always announce your appearance and link to your website—but sponsors get a featured banner that links directly to any page you choose.

Banner Specifications

  • Dimensions: 1200px wide × 400px high
  • Format: JPG or PNG (your choice)
  • Design: You have full creative control over layout, text, images, etc.
  • Linking: Include your preferred destination URL (we’ll apply the hyperlink)

Submission Deadline Please provide the final banner image and link URL approximately one week before your scheduled show appearance.

EXAMPLE:

For our B2B email blast

Financial sponsors also qualify for a dedicated B2B email blast to our network of 15,000+ brick-and-mortar FFL transfer dealers (independent of your show appearance timing).

This program, delivered in partnership with 2APricer.com, helps manufacturers expand their dealer base quickly and cost-effectively.

Timing of our B2B email blast is independent from your scheduled appearance on our weekly show. 

Why This Program Is Valuable

  1. Direct Access to 15,000+ pre-qualified FFL dealers—no need to build your own list.
  2. Targeted Audience — firearms professionals who handle transfers and sales.
  3. Cost-Effective compared to trade shows, custom campaigns, or traditional ads.
  4. Increased Sales through promotions, discounts, or new-product announcements.
  5. Stronger Brand Exposure when combined with your TV appearance.
  6. Fast Distribution for time-sensitive offers (e.g., limited deals, inventory moves).
  7. Competitive Advantage in a crowded market.

How we handle your B2B Email

We offer flexibility based on your preference:

– **Build it yourself**: If you prefer to create the full HTML email (or have your team do it), just send us the complete coded version along with any images.

– **Let us build it for you**: Use our dedicated B2B Email Builder form — provide your offer details (subject, preheader, headline, bullets, body, CTA, images, etc.), and we’ll assemble everything in our proven, high-performing template. We’ll send you a proof for review and any tweaks before sending to the 15,000+ dealers.

Most manufacturers choose the builder option for faster turnaround and optimized results (mobile-first, dealer-focused layout). Head here to get started:

**Submit Your Content via B2B Email Builder** →

Step-by-Step: How to Build Your B2B Email

If you’re building the email yourself (or just want to see our recommended structure), follow this proven format. (Many partners use this as a checklist even when submitting via our builder form.)

Note: When using our B2B Email Builder form, you’ll provide these same elements (subject, preheader, greeting, headline, bullets, body, CTA, images, P.S., etc.) directly in the fields. We handle the layout, personalization, mobile optimization, and compliance footer.

Follow this proven structure (modeled after high-performing examples like the BOAR Products campaign) to maximize opens, clicks, and responses:

  1. Subject Line
    • Full control — keep under 50 characters (ideal: 30–45 for mobile).
    • Make it dealer-focused, urgent, and benefit-driven.
    • Use words like “New Dealers ONLY”, “Exclusive”, “FREE”, “% Off”, “Limited Time”.
    • Example: “FREE Musket Ball Glass + 50+10 from BOAR — New Dealers Only”
    • Tips: Front-load the biggest benefit; avoid ALL CAPS or excessive punctuation.
  2. Preheader (Preview Text)
    • 40–100 characters; appears after subject in inboxes.
    • Tease added value or urgency (don’t repeat subject).
    • Example: “Use code 2AP – deepest new-dealer discount BOAR has ever run”
    • Tips: Add curiosity, FOMO, or personalization.
  3. Greeting / Opening
    • Personalize: “Hey {firstname|there},”
    • Jump straight to value in a friendly, conversational tone.
    • Example: “Hey {firstname|there}, BOAR Products just dropped the best new-dealer intro we’ve seen:”
  4. Main Headline / Hook
    • Bold, prominent; summarize the offer.
    • Emphasize exclusivity (e.g., “New Dealers ONLY – Welcome Offer from BOAR Products”).
    • Tips: Benefit-focused and scannable.
  5. Key Offer Details (Bullet List)
    • 3–5 clear bullets.
    • Include specifics: free items, discount tiers, promo code, restrictions (e.g., first order only), portal link.
    • Bold key elements (percentages, codes).
    • Focus on dealer benefits (e.g., high turnover, customer demand).
  6. Body Copy / Persuasion
    • Short paragraphs highlighting product strengths (e.g., “This citrus-scented 100% organic gun cleaner flies off shelves…”), made-in-USA appeal, margins.
    • Add urgency: “Grab it now—this welcome package disappears fast.”
    • Keep total body concise (<200–300 words excluding header/footer).
  7. Call to Action (CTA)
    • One primary button: prominent, colorful, large text.
    • Action-oriented: “Claim My 50+10 + Free Glass →”
    • Link to dealer portal/order form/signup.
    • Tips: Use contrasting color (blue/green); center it; repeat if needed; mobile-friendly.
  8. Additional Elements
    • Optional short P.S. for extra urgency/scarcity.
    • Include social proof (e.g., “MADE IN THE USA”).
    • Add product images early for visual impact.
  9. General Best Practices
    • Use our B2B Email Builder form for guided submission — it ensures all required pieces are included and formatted correctly.
    • Mobile-first: Short lines, large fonts/buttons, responsive design.
    • Compliance: Adhere to firearms industry rules (focus on dealer offers; no direct consumer sales unless FFL-compliant).
    • Personalization: Use merge tags (name, code).
    • Urgency/Scarcity: Limited time, first-order only.
    • Testing: A/B subject lines, CTAs, images if possible.
    • Tone: Professional, enthusiastic, partner-oriented.
    • Length: Scannable—bullets, short paragraphs, visuals.

Follow this format to mirror successful high-response campaigns. Incorporate product images and offer specifics early. The following image illustrates the components of a successful campaign.

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